Tuesday, February 28, 2006
The Tween Generation
First off let me say how much I hate the word tween. But the power was proven on the nightly news, if their info is correct. It seems the person who holds the attendance at the Houston Livestock Show and Rodeo is Hilary Duff. Not George Strait, the King of Country. Hilary, a tween idol, I suppose. Marketers have been targeting this age range for years now and it's obvious it is working. The sadest part, it's not their money they are spending. So basically, kids are telling their parents where to spend their money.